The generally accepted definition of creativity is:
The production of something original and useful.
There is never one right answer.
To be creative requires divergent thinking
(generating many unique ideas),
And then convergent thinking
(combining those ideas into the best result).
My idea for this graphic/mark is to capture that idea,.. at least in an abstract way. Look for the arrows (both inward and outward) created by the positive and negative spaces.
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